Everything You Want to Know About CNBC

CNBC is a world leader in delivering business news and information. It is owned by NBCUniversal Broadcast Cable, Sports, and News, which is part of NBCUniversal. The network launched in 1989, and while it started slow in recognition, it has become one of the most popular news outlets.
CNBC started as a pay television network but has recently joined the digital revolution with its CNBC live stream. The live stream provides real-time financial market coverage and business information as it happens. The network is followed by more than 320 million people worldwide due to its online accessibility. 

The headquarters of CNBC is in Englewood Cliffs, N.J. During the day, the network covers the latest News along with programming that adds to the value of reported News. Due to the markets being closed at night, most of the commentary programming is at night. Documentaries are also part of their nightly lineup, which has become a great success. 

In addition to the CNBC channel, the network offers many other products for its fans. This includes a robust website with articles and a live stream at CNBC.com. Followers can access the site anytime they would like to read articles, listen to audio, and watch videos on their favorite business topics. Part of the website is dedicated to financial education, where it helps people become smarter about their money in regards to earnings, saving, and spending. 

A premium service called CNBC PRO provides in-depth access to Wall Street. Investors are the primary consumers of this service, as it offers real-time market information. The value of the Wall Street app provides is extraordinary, as it can guide investing decisions. 

CNBC also offers mobile apps for iOS and Android. It can be added to services such as:

● Apple TV

● Roku

● Amazon Fire TV

● Android TV

● Samsung Smart TV

CNBC in the News

Any network that offers commentary on worldwide News is bound to end up in some sort of controversy – CNBC is no different. In 2009, Jim Cramer (a television personality and host of CNBC’s Mad Money) appeared on The Daily Show with Jon Stewart. Cramer was asked about the comment CNBC’s Rick Santelli made about homeowners facing foreclosure were “losers.” After that, the entire conversation went south when Stewart followed up with his criticism that the network is trying to be too entertaining and lacking journalistic responsibility. He also said that Cramer’s on-air personality lacked honesty. Stewart ended the show saying, “Maybe we can remove ‘In Cramer We Trust’ and go back to the fundamentals and I can go back to making fart noises and funny face.” Cramer responded with “I think we make that deal right here.”

While the above situation didn’t hurt the network much, it did help The Daily Show’s visibility. IT was the highest day of traffic it ever had with 2.3 million viewers. 

Other situations that have sparked media attention include when the network was criticized for amplifying bull and bear market. This was particularly true during the Dot-come bubble and subprime crisis. 

CNBC was also accused of engaging in “cable chatter” by the Obama administration due to their brutally negative discussion about topics related to the President, which were one-sided. 

CNBC Shows

In addition to covering daily business news during the day, the following shows are aired throughout the day and night:

● Mad Money: Jim Cramer

● CNBC Prime

● Fast Money

● Closing bell

● Power Lunch

● The Exchange

● Squawk Alley

● Squawk on the Street

● Squawk Box

● Worldwide Exchange

● Street Signs

● Nightly Business Report

The Success of CNBC

The network suffers and succeeds in global stock markets. Whenever there is a crisis, ratings soar, but when things are going well, ratings decline. This is likely due to its audience, which is the wealthiest of any television channel in the United States. 

CNBC has partnered with many noteworthy companies during its lifetime. In 1997, it allied with Dow Jones & Company. Due to the agreement, they have exclusive access to MarketWatch, The Wall Street Journal, Dow Jones Newswires, and Barrons’s. They have also been able to use Dow Jones branding in some of its shows. 

CNBC also partnered with The New York Times. This partnership has given them access to business coverage on the Times, and CNBC.com’s video is featured on the Times’ website. Video clips are also spread throughout Yahoo! Finance and AOL Money & Finance.

Most recently, in 2010, CNBC collaborated with CarryQuote to release CNBC PRO, which is a mobile and desktop financial application for investors. It offers investors real-time financial data and information from 100 stock exchanges, News, and live streaming. 

The Future of CNBC

CNBC continues to evolve with the times, as it continues to generate and release content that is more mobile-friendly. Research of the network shows that most people watch or use CNBC products outside of the house while at the gym, breakroom, or other location where television is accessible. As a pay television channel for its entire life, the network understands that this form of content is not going to live forever. Cable television will be wiped out by online outlets apps, which is why they have had to bring in their website along with partnerships to share their content on other sites. CNBC PRO is their attempt to monetize their content in addition to cable television but will eventually be the source of their revenue along with any other paid services they offer their views. 

The excellent news for CNBC is that their audience does not lack money, so they don’t have to worry about viewers not being able to pay for their services. As long as they offer what their audience needs for their financial health, the company will continue to succeed and grow. 

CNBC is the go-to source for business information and News. It can continue to be the leader in this industry as long as it not only continues to provide content to its older viewers as well as launch digital content for the newest generation of viewers. 


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