On Thursday, Apple sent out invitations for next month media event where the organization mainly expected to reveal its latest models of iPhones. The event scheduled to be held on 10th September and will take place at Theater of Steve Jobs at headquarters in California.

Usually, it not mentioned inside the invitation what Apple would go to discuss at the event. The artwork contained a modern version of the first official logo of the firm as apple divided into floating rainbow chunks. The tagline of the invitation is: “By innovation only.”

The stakes of the event of iPhone are always high for Apple. More significant than any other product, the iPhone catapulted Apple to becoming the most valued firm of the world at one time and remains its primary revenue source. However, during the past few quarters, iPhone sales face declines of double-digit percentage as customers hold on to their devices longer, and the firm struggles with a slowdown in China because of the ongoing trade dispute.

Apple to announce three new iPhones

According to the reports, among other announcements, Apple is scheduling to unveil three new iPhones. It also includes two Pro models to replace the iPhone XS Max and the iPhone XS. The Pro models supposed to feature a latest and enhanced camera as well as video recording features.

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Apple will soon share the concluding particulars and pricing for its Apple TV+ and streaming TV service. Apple hosted a press event at the start of September to introduce new iPhones for all past seven years. Whereas the one thing during this event will the longtime design guru of Apple, Jony Ive may no longer play a vital role in the upcoming event. Apple makes an announcement in June that Ive might leave the firm after long term time of thirty years.