Location data of user’s cell phone is a hot service for advertisers and a massive chance for wireless firms, whereas New York is planning to end the sales of location information within the limits of the city.

Justin Brannan, Councilman of New York, presented a bill to the NY council that they would stop app developers and mobile carriers from sharing location data of people. In terms of service, smartphone users have to sign, and people give the ability to gather and sell their location information to wireless firms.

The customers of wireless have the option to turn off the tracking of location; however, they need to turn it on for several basic tasks such as navigation. Justin Brannan expressed that he introduced the bill to the council because the typical person has not a little bit awareness that mobile carriers are cashing their private location information by selling it to third parties. It is Big Business of Big Brother, and if people like him do not react on it, it gets worse – he added.

According to the proposal, law enforcement organizations still have the authority to request and get the data of location lawfully. State, federal, or city law can even need the data, and users can always willingly give their data of position.

Last year T-Mobile, AT&T, and Verizon stated that in future, they would not share the data of customer data to third-party companies because there is a chance of misusing of that information.

John Legere, the CEO of T-Mobile, tweeted that the organization going to end the location data sharing with aggregators. He added that they are adopting the practice in the right way to avoid impacting customers.

The response of Wireless Companies on the Bill

Moreover, the wireless firms denied commenting for the request of their opinion on the particular matter. CTIA, the wireless trade company of the industry said that the group is reading the consequences of the bill. Crossing the lines of state or city does not change anyone’s experience of wireless. A senior vice president at CTIA, Jamie Hastings told that the laws governing that wireless experience should not have to change.

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Brannan added that several times, giant companies get the advantage of ordinary people, and we have to stop them from doing that. Corey Johnson, City Council Speaker, showed his interest in the bill and he said that he would observe the bill through the judicial process. A technology committee will examine the bill before voting.